The client I choose is Mellow Mushroom a pizza restaurant chain. The audience is hungry, stressed out pedestrians looking for some high quality pizza. The messages are: Long day? mellow out!, Stressed out? Get mellow! and greasy pizza stressing you out? Get mellow! The purpose is to get people to visit the store or website. The art features the "Funkidori" font used in tandem with pizza graphics. These features give the piece a mellow feel, the melting graphics convey the idea of being mellow while also showing the theme of pizza.